I always enjoy working with local clients as a web designer. “Designing flyers” was the task from the Caritas Association Rhein-Kreis Neuss, which also made use of my brand design services for its dementia cafés. These cafés support and relieve people with dementia and their families.
The project goal: presenting information in an appealing way.
Caritas operates five dementia cafés in the Rhein-Kreis Neuss area. There, people with dementia are cared for for several hours, engaged with games, walks, and activities. Coffee and cake are, of course, provided, and a transportation service is available upon request. This gives family members valuable time for personal matters, as they can finally take a break without worrying about the safety of their loved ones.
My task: to design a total of six flyers that present all essential information clearly and concisely — one general flyer and an additional custom version for each individual dementia café.
Brand Design: Which symbol fits the project?
To ensure strong recognition, the project required not only incorporating the client’s wishes but also drawing on my own creativity. The final choice for the brand symbol was a dancing coffee cup. On the one hand, it represents music and movement — activities that people with dementia generally enjoy. On the other hand, the coffee cup stands for a cozy gathering with cake, a ritual that many individuals with dementia still remember positively.
A stylized green tulip leaf, which can also be interpreted as rising coffee aroma, further stimulates the imagination and conveys friendliness, energy, and a sense of security. As a media designer from Neuss, I knew the local visual landscape well, ensuring that the design would not resemble other illustrations already used in the region.
The final stretch: Designing the flyers and preparing them for print.
Reliability in meeting deadlines at a fairly calculated package price is a matter of course for me, and this project was no exception. The client had deliberately chosen me as their media designer, as they were familiar with my references. The briefing required only a few follow-up questions, allowing the project to be completed quickly and with high quality.
The written information and Caritas brand assets were already available and could be incorporated right from the start as I began designing the flyers. The logo design proposals I submitted were also reviewed and selected quickly. Thanks to my print partners, the printing of the handouts was handled efficiently, affordably, and without complications.
Brands and flyers created by professionals: more attention, more visitors.
Caritas wanted to raise awareness for its dementia cafés. By working with me in Neuss, they could be confident that the task of designing the flyers would be handled with the necessary local knowledge. The main goal was to inform the relatives, since people with dementia would usually forget the handouts shortly afterward. Even relatively small projects have key milestones where brand design plays a crucial role.
I look forward to future projects — including those from other institutions or initiatives.
