“Print is dead” — this drastic statement was already made back in 2007. Print media are certainly not dead many years later, yet the image of a dying paper industry has firmly settled in many people’s minds. Fewer and fewer people read printed media, and more and more consume digital content. So why are flyers and business cards still around in 2020? Print is not dead! Depending on the industry and target audience, print media are indispensable.
How is a tradesperson supposed to react quickly when receiving word-of-mouth referrals? The classic way: by handing out their contact information on a business card. The entire industry relies on this type of advertising! And think about cafés or restaurants — isn’t it far more valuable to hold an elegant, well-designed menu in your hands instead of scanning a QR code? I believe it is.
For clients like the Caritas Association in Rhein-Kreis Neuss, I still design numerous print materials. Social and educational content is still best conveyed on paper. Ultimately, it all comes down to the wishes and needs of the target audience. You can’t hand a senior citizen a QR code or a link and expect them to do something with it. It simply won’t work.
I continue to stand behind this service. Print media are far from extinct! Feel free to contact me and together we’ll find the optimal solution for your print materials.
Branding and signage solutions? Essential for a professional presence!
Branding and signage play an essential role in presenting a business in a strong and professional way. Whether used at trade shows or within interior spaces, well-designed visual elements help a brand stand out and create a lasting impression.
Promotional items? Popular and effective!
High-quality promotional items and branded gifts remain a popular and effective way to strengthen customer relationships. Personalized products create a positive impression and can bring a smile to people’s faces — whether it’s classic items like pens and sweets or eye-catching products from areas such as automotive, leisure, sports, electronics, or wellness.
As the saying goes, small gifts can keep connections strong. When used thoughtfully, promotional items enhance brand recognition and are a great way to surprise customers at special occasions or events.
Corporate fashion? What exactly does that mean?
Having clothing such as T-shirts printed with a company logo is a popular promotional method. It increases visibility and creates a positive image for a brand. In the area of clothing and textiles, many companies choose customized options that match their needs. This can include men’s, women’s, and children’s apparel as well as workwear, promotional wear, and sportswear — all tailored to the desired colors and quantities.
Clothing in a company’s corporate design is not only appealing to customers; employees also appreciate the shared “corporate identity.” As a result, corporate fashion naturally creates a lasting promotional effect.
